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Holiday Inn Pushes Consumers Forward with “Advance Purchase” Offer
If you haven’t seen Holiday Inn’s new TV marketing campaign, here’s the premise: “Save money by booking ahead.“ I love this campaign because in a culture where the emphasis on conversions has shifted...
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Linkin Park showcases great Facebook strategy
One of the most frequent questions I’m asked is, “How do I grow my Facebook following?” The reality is that there are so many variables that it requires thorough analysis of the nature of the business...
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Delta Charges Soldiers for Luggage Bags
The double-edged sword: new media. We’re all connected and our ability to receive and send information is lightning quick in this age of social and mobile media. In what is a classic example of PR 101...
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Interactive Video: A Smart Marketing Tool
As Mashable referenced on Friday, The Fine Brothers created a fun, throw-back video experience revisiting the popularity of the sitcom, “Saved by the Bell.” Hopefully you’re familiar enough with the...
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Top 3 mistakes most companies make on Facebook
The continued popularity of Facebook presents great opportunities for your company to engage with loyal customers. This engagement, most importantly, can lead to: Increased loyalty Increased business...
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